Objective
Help K&N’s internal and external partners understand and communicate more effectively about K&N and its sub-brands AEM and Spectre.

Approach
To gain a better understanding of each brand and its respective audience we identified brand truths and product differentiators, as well as developing an archetype for each brand and identifying each audience’s target mindset.

Result
We provided an in-depth presentation to K&N that incorporated detailed findings as well as thoughtful visuals to help its stakeholders distinguish and communicate about each brand.

Agency: BPN